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Community & participation

Tourism Development Framework for Scotland

Overview

Organisation:
VisitScotland

Media type:
Strategy

Topic:
Community & participation

Setting:
Community, Families / residential, Individuals, Town centres / Urban, Leisure & recreation / tourism, Countryside / Rural

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The Tourism Development Framework for Scotland will assist and promote growth in the industry.
Highlights future opportunities for investment and development.

Key statistics

3,058,000
visitor trips in Scotland included a short walk or stroll up to 2 miles, 14% increase from previous year in 2014 (GBTS)
2,069,000
visitor trips in Scotland included a long walk or ramble, 18% increase from previous year in 2014 (GBTS)
8m
tourism day trips up to 2 miles were made on foot throughout 2015, generating £298m in spending (VisitScotland))
£37
was the average daily spend, in 2015, by a tourist who walks up to 2 miles as a a day trip (VisitScotland)
7m
tourism day trips more than 2 miles were made on foot throughout 2015, generating £136m in spending (VisitScotland)
£19
was the average daily spend, in 2015, by a tourist who walks more than 2 miles as a a day trip (VisitScotland)
3,058,000
visitor trips with overnight stays in Scotland included a short walk or stroll up to 2 miles, spending £959m (VisitScotland)
2,069,000
visitor trips with overnight stays in Scotland included walking more than 2 miles, spending £776m (VisitScotland)
The Tourism Development Framework for Scotland will assist and promote growth in Scotland’s visitor economy to 2020. It's purpose is to secure growth in the visitor economy and highlight future opportunities for investment and development. It will help businesses by focusing on two parts of the national tourism strategy 'Tourism Scotland 2020': Improving the Customer Journey and Providing Authentic Experiences.
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